The situation
For a small injury firm, the first call decides a lot. In Clio's 2024 secret-shopper test, only 40% of law firms picked up the phone when a prospect called, and 48% could not be reached at all, even after a message was left. Martindale-Avvo found that more than 80% of people looking for a lawyer call another one if they hear nothing within 48 hours.
And crashes do not keep office hours. In 2024, 36% of US crash deaths happened between 9 PM and 6 AM, according to the Insurance Institute for Highway Safety. The calls that matter most often come when the office is dark.
In this demo, Ana Ruiz calls Bayline Injury Law at 11:40 PM. A pickup ran the red light at Dale Mabry and Kennedy and hit her car twenty minutes ago. The police are there, her neck hurts, and the gas station on the corner has cameras. The firm's only attorney, Dana Brooks, is asleep.
How intake used to go
At most small firms, a call like this reaches voicemail or an answering service that takes a name and a number. The next morning someone calls back, asks the same questions again, runs the conflict check by hand and types a few notes for the attorney. By the time an agreement goes out, the caller has often spoken to two other firms. Meanwhile, the gas station's camera footage may be recorded over.
The attorney's real work is the judgment: is this a case, should we take it, what does the client need to hear. The hours around it are gathering, checking and chasing.
The agents
Seven agents, each with one job and a rulebook written with the attorney. Otto leads the night; the others are specialists working inside the firm's own systems.

